Peoria, IL – CEFCU announces that Dianna Hunter has been promoted to a Chief Operations Officer; Todd Haller, Ron Routh, and Janá Stevens to Senior Vice President positions; Rick Bentley, Jennifer Flexer, and Abby Wall to Vice President positions; and Shawn Harrison to an Assistant Vice President position. Mark Hoffmire will assume the new role of Chief Lending Officer.
Mark Hoffmire, a CEFCU employee of 42 years, will become the Chief Lending Officer. He previously served as the Chief Operations Officer. Hoffmire’s role will oversee all aspects of lending at the Credit Union, including Mortgages, Consumer Loans, Business Lending, and Collections.
Dianna Hunter will assume the role of Chief Operations Officer. Hunter has been an employee of CEFCU for 25 years and previously served as the Vice President of Member Operations and Project Management. In Hunter’s new role, she will oversee operations in the Illinois Member Centers, the Member Contact Center, Project Management Resources, and Special Projects/Office Support.
Todd Haller, CEFCU employee since 1992, will become Senior Vice President of Audit, Compliance, Information Security, and Risk Management. He previously served as the VP of Audit, Compliance, & Risk Management. In Haller’s new role, he will now oversee Information Security, in addition to his current areas of responsibility.
Janá Stevens, an employee of CEFCU for 29 years, will assume the role of Senior Vice President of Marketing and Strategic Communications. Stevens previously served as the Vice President of the Marketing Division. Her new role oversees the Credit Union’s marketing strategy, corporate social responsibility, member experience, as well as organizational and employee development.
Ron Routh will assume the position of Senior Vice President of Information Services. Routh has been an employee of CEFCU for 22 years. In his new role, Routh will oversee the Information Services Division as well as the Data Governance, Strategy, and Analytics Division.
Assuming the role of Vice President of Member Operations is Rick Bentley. Joining CEFCU in 1996, Bentley was previously the Business Relationship Manager. In his new role, he will work closely with the Member Center management team on member service strategies.
Jennifer Flexer, an employee of 26 years, will assume the role of Vice President of Data Governance, Strategy, and Analytics. Previously, she served as the Assistant Vice President of Data Strategy and Analytics. In her new role, Flexer will lead CEFCU’s initiative to build the tools, systems, and datasets to enable data-driven insights throughout the organization.
Assuming the role of Vice President of Electronic Services is Abby Wall. She has been an employee of CEFCU for 15 years and previously served as the Electronic Strategy and Development Manager. Her responsibilities include planning, organizing, and directing CEFCU On-Line and Mobile Banking, as well as Online Accounting Opening.
Shawn Harrison, an employee of 29 years, will assume the role of Assistant Vice President of Audit and Risk Management. His job responsibilities include development and implementation of a robust risk infrastructure and internal controls framework. In addition, he will lead efforts to interpret and apply new audit and risk management concepts.
All staffing changes are effective November 20, 2023.
With assets totaling nearly $7.5 billion, CEFCU serves over 391,000 members through 26 Illinois Member Centers and 6 California Member Centers, the CEFCU Financial Center, the Money Center 24 ATM Network, CEFCU’s website, cefcu.com, the surcharge-free CO-OP ATM Network, and the CU Service Center Shared Branch Network.
